At my heart I am a tinkerer and gear head. At the age of 12 I discovered a passion for cars and working in the garage while I rebuilding my first engine. After that I was hooked and haven't been able to get the grease off my hands since. This passion is partly responsible for my love of industrial design and I have always wanted to tackle a design opportunity I see in this market, antifreeze packaging.
The target market for this would be an enthusiast. Unafraid to roll-up his sleeves and get his hands dirty; this guy takes pride in his ride and prefers to work on it himself.
Challenge 1: Antifreeze bottles look identical and nothing stands out as the highest quality fluid.
Challenge 2: Radiators are notoriously hard to pour into. The packaging we design need to ease that process.
Working through ideas, it became apparent that exploring stacking, and packing as well as ergonomics and pouring methods was crucial. When on display in a point of purchase three bottles nest together and reinforce the branding. Using a transparent container allows the vibrant color of the antifreeze to be celebrated, further setting the container apart from the competition
An injection molded top features a living hinge cap that clips securely to the blow molded canister via assembly snaps designed for ease of manufacture and durability. The arrow head footprint allows for enough volume and also creates a corner. This makes pouring into a small radiator port much easier. The spout is sealed by a foil to be removed before use much like the current industry standard.
